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20 years operating at the core of leading media companies
Who We Are
Latinweb operates social media at the speed of live programming.
We work alongside editorial, programming, streaming, and marketing teams as a core social media function — enabling real-time publishing, engagement, and scalable execution. Our bilingual teams provide culturally fluent support across diverse markets.
Latinweb is built for organizations that:
1
Operate multiple brands, shows, or channels
2
Require high-volume, real-time publishing
3
Need extended-hours or live event coverage
4
Value cost efficiency through nearshore models
5
Demand editorial rigor and brand protection
Service Pillars
We deliver end-to-end operations through three core pillars:
Strategy & Operations Management
Supports strategic planning and operational execution, ensuring alignment with client editorial priorities and publishing objectives.
Content Production & Media Expertise
Produces high-volume creative supporting shows, series, specials, realities, and newsroom environments.
Content Production & Media Expertise
Produces high-volume creative supporting shows, series, specials, realities, and newsroom environments.
Analytics, Insights & Optimization
Provides performance intelligence through reporting, audience analysis, and ongoing refinement.
Capability Structure
An operating model ensuring reliable, controlled performance.
Leadership & Governance
Account leadership, quality assurance, and escalation oversight.
Content Production
Design, editing, and rapid adaptation aligned with programming.
Publishing & Distribution
Scheduling, tagging architecture, and brand voice alignment.
Audience engagement
Moderation and culturally fluent audience interaction.
Always-On Coverage
Built-in backup coverage ensuring uninterrupted publishing continuity.
Strategic Value
Latinweb operates social media as a fully managed capability.
Nearshore/Offshore Delivery Advantage
Mexico-based professionals trained for live programming, delivering 40%+ lower staffing costs than U.S. equivalents.
All Employee-Related Aspects
End-to-end workforce management: recruiting, onboarding, compensation, retention, and offboarding. No freelancers.
Fully Equipped Workforce
Hardware, software, publishing tools, secure connectivity, and workflow systems included.
Dedicated Account Leadership
Direct oversight, workflow alignment, and performance management.
Built-In Coverage Continuity
Backup team structure ensuring uninterrupted service, with optional support on Mexican holidays as needed.
Use of Artificial Intelligence
Latinweb uses AI to enhance analytics, workflow efficiency, and operational monitoring. All creative, copywriting, editing, and publishing decisions are performed by professional editorial teams to keep authenticity & originality, secure brand integrity & risk protection, and ensure cultural & linguistic precision.
