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20 years operating at the core of leading media companies
Who We Are
Latinweb runs social platforms at the speed of live programming.
We embed within editorial, programming, and marketing workflows, enabling real-time publishing and continuous platform execution as a seamless extension of client teams. Trusted by leading Spanish-language and multicultural media brands in the U.S., Mexico, and Spain.
Latinweb is purpose-built for organizations that:
1
Operate multiple brands, shows, or channels
2
Require high-volume, real-time publishing
3
Need extended-hours or live event coverage
4
Value cost efficiency through nearshore models
5
Demand editorial rigor and brand protection
Service Pillars
We deliver end-to-end execution through three core pillars:
Strategy & Operations Management
Supports strategic planning and daily execution, ensuring alignment with editorial priorities, publishing workflows, and client objectives.
Content Production & Media Expertise
Produces high-volume creative assets supporting shows, series, specials, live formats, and newsroom environments.
Content Production & Media Expertise
Produces high-volume creative assets supporting shows, series, specials, live formats, and newsroom environments.
Analytics, Insights & Optimization
Provides performance intelligence through reporting, audience analysis, and ongoing refinement.
Capability Structure
A delivery model designed for reliability, control, and consistency.
Leadership & Governance
Account leadership, quality assurance, and escalation oversight.
Content Production
Design, editing, and rapid adaptation aligned with programming.
Publishing & Distribution
Scheduling, metadata architecture, and brand voice alignment.
Audience engagement
Moderation and culturally fluent audience interaction.
Always-On Coverage
Built-in backup coverage ensuring uninterrupted execution.
Strategic Value
Latinweb delivers social media as a fully managed capability.
Nearshore/Offshore Delivery Advantage
Mexico-based professionals trained for live programming, delivering 40%+ lower staffing costs than U.S. equivalents.
Fully Managed Talent Infrastructure
End-to-end workforce management: recruiting, onboarding, compensation, retention, and offboarding. No freelancers.
Fully Equipped Teams
Hardware, software, publishing tools, secure connectivity, and workflow systems included.
Dedicated Account Leadership
Direct oversight, workflow alignment, and performance management.
Built-In Coverage Continuity
Backup team structure ensuring uninterrupted service, with optional support on Mexican holidays as needed.
Responsible Use of Artificial Intelligence
AI supports operational efficiency only. Generative AI is never used to create or modify client content without explicit approval. All deliverables remain human-created and editorially controlled to keep originality, secure brand integrity, and ensure cultural & linguistic precision.
