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20 years operating at the core of leading media companies
Who We Are
Latinweb runs social platforms at the speed of live programming.
We function as an embedded capability within editorial, programming, and marketing teams — enabling real-time publishing, audience engagement, and continuous platform execution aligned with client strategy. Our teams specialize in Spanish-language and multicultural environments, providing bilingual operational support for leading global brands.
Latinweb is built for organizations that:
1
Operate multiple brands, shows, or channels
2
Require high-volume, real-time publishing
3
Need extended-hours or live event coverage
4
Value cost efficiency through nearshore models
5
Demand editorial rigor and brand protection
Service Pillars
We deliver end-to-end execution through three core pillars:
Strategy & Operations Management
Supports strategic planning and daily execution, ensuring alignment with editorial priorities, publishing workflows, and client objectives.
Content Production & Media Expertise
Produces high-volume creative assets supporting shows, series, specials, live formats, and newsroom environments.
Content Production & Media Expertise
Produces high-volume creative assets supporting shows, series, specials, live formats, and newsroom environments.
Analytics, Insights & Optimization
Provides performance intelligence through reporting, audience analysis, and ongoing refinement.
Capability Structure
A delivery model designed for reliability, control, and consistency.
Leadership & Governance
Account leadership, quality assurance, and escalation oversight.
Content Production
Design, editing, and rapid adaptation aligned with programming.
Publishing & Distribution
Scheduling, metadata architecture, and brand voice alignment.
Audience engagement
Moderation and culturally fluent audience interaction.
Always-On Coverage
Built-in backup coverage ensuring uninterrupted execution.
Strategic Value
Latinweb delivers social media as a fully managed capability.
Nearshore/Offshore Delivery Advantage
Mexico-based professionals trained for live programming, delivering 40%+ lower staffing costs than U.S. equivalents.
Fully Managed Talent Infrastructure
End-to-end workforce management: recruiting, onboarding, compensation, retention, and offboarding. No freelancers.
Fully Equipped Teams
Hardware, software, publishing tools, secure connectivity, and workflow systems included.
Dedicated Account Leadership
Direct oversight, workflow alignment, and performance management.
Built-In Coverage Continuity
Backup team structure ensuring uninterrupted service, with optional support on Mexican holidays as needed.
Use of Artificial Intelligence
Latinweb uses AI to enhance analytics, workflow efficiency, and operational monitoring. All creative, copywriting, editing, and publishing decisions are performed by professional editorial teams to keep authenticity & originality, secure brand integrity & risk protection, and ensure cultural & linguistic precision.
